Style a Star

The Style A Star Facebook app was where fans ‘dressed’ avatars in WINNERS’ apparel to create unique fashion spreads. But not just any avatar- they styled likenesses of some of their favourite up-and-coming music artists.

A real-life version of the virtual photo shoot appeared in the September 2011 issue of vervegirl, becoming the world’s first ever consumer-generated, social media-based fashion spread in print.